I happen to work with thousands of schools, churches, missions and nonprofits every day and one of the things I keep getting asked about most is how to master social media.

Some Facts About Social Media

According to Global Web Index[1], here are some key facts about social media, you should be aware of since it’s good to understand why social media has to be an active part of your marketing plan.

  • There are over 7.5 billion people on earth right now.
  • Over 3.4 billion use the internet each month.
  • Over 2.3 billion are active on social media.
  • 87 percent of the American population is on the Internet.
  • In our country, 59 percent of Internet users use social media.
  • Facebook has over 1.79 billion users. This is followed by:
    • 900 million users on WhatsApp, which is owned by Facebook
    • 800 million users on Facebook Messenger
    • 400 million users on Instagram
    • 320 million users on Twitter

social mediaOn YouTube, there are over 1 billion users. In fact, the second largest search engine in the world following Google is YouTube. In other words, YouTube is bigger than AOL, Yahoo, Bing and Ask – combined.


Because people are clamoring to see videos. That’s important for you to realize. And, I would say it’s one of the things that I think a lot of people are missing. Get creative with your visuals and videos. Get on YouTube. Create a YouTube Channel.

People want to see what you’re doing in live action!

7 Tips for Your Social Media

I can’t tell you how many small mom and pop shops are missing doing the basics, which will help their social media. Here are some easy tips for you to get started doing today to improve your social media outreach.

  1. Create your own YouTube channel and create videos 1-3 minutes in length and then share them across all of your digital media, including email updates and social media accounts.
  1. Use IFTTT, which is an excellent productivity tool for things such as social media engagement. Automate things like thanking followers who’ve started to follow you or have liked or shared your content.
  1. Place your organizational URL in the profile of all of your social media accounts. Make it easy for people to find you!
  1. On Twitter keep your tweets to under 100 characters.
  1. Get on Snapchat, which is one of the most innovative social media platforms out there and use its fun and cool functionality to engage with young followers. Remember, the best fundraising databases engage donors in every part of the age continuum. Click here for a good article on Snapchat tips and tricks.
  1. Promote your posts. It’s inexpensive if you do it strategically and will help boost engagement and followers. Remember, organic posts (i.e. posts you don’t have to pay to distribute) are typically seen by fewer than 5 percent of your followers (some estimates are as low as 1 or 2 percent).
  1. On all of your posts and tweets, share as many videos and pictures as possible, which can help you get as much as a 35 percent increase in views.

Author of “Not Your Father’s Charity: DOMINATE in YOUR School Fundraising Success, As Easy as A B C” (Free Digital Download)

© 2016 Wayne Elsey and Not Your Father’s Charity. All Rights Reserved.


[1] “Digital in 2016: We Are Social’s Compendium of Global Digital, Social, And Mobile Data, Trends, And Statistics,” We Are Social, Simon Kemp, January, 2016, http://www.slideshare.net/wearesocialsg/digital-in-2016