StayInYourLaneI got up this morning and had a conversation with a team member. I have a great team and everyone wants to be a part of our success. That makes me very proud.

But as I was speaking to my team member, I found myself saying, “Stay in your lane.” And that got me thinking about life and work in general. We live in fast-moving times. That’s awesome. It’s actually more my style. But despite all of the activity that’s going on in our daily lives, we have to make choices every day.

It’s impossible on any given day to do everything we have to do. So, we all do the best we can. That’s all anyone can ever ask for of themselves.

So, how can you determine what to prioritize and what not to do?

One of the ways is by staying in your lane. Focus on what you’re good at. Focus on what you excel in doing. Stay the course and try to keep the things that deter you from being consistently excellent at that particular skill or task at a distance.

I get it.

I think most of us come from a place of good intentions. That’s all well and good, but that’s not where you need to be spending your energy. With the finite time we have at doing anything, you don’t want to spread yourself in 100 different directions that detract you from your game.

If someone were to ask me what staying in my lane means to me, I would say that it means being the best possible social entrepreneur the U.S. has ever seen. Every day, I wake up with that goal in mind.

I want to make the largest social impact with our key shoe drive fundraising businesses. I want to also make the most money I can and dominate the industry. I’m not looking to start businesses that do not align with that focus.

On my team, I have people who are absolutely excellent in sales, coaching, administration, etc. I want them to keep their focus in those areas. I want to help develop them to become the absolute best people they can be in their respective disciplines.

We operate as a team, but we each have a certain skill set that we bring to the table. And, that’s important to keep in mind.

I don’t mind suggestions or ideas about work and how to improve. We should all be looking to do things better. There’s always room for improvement. But, this has to come secondary to the primary task at hand.

Success comes with focused determination to be the absolute best at what you’re good at doing. Earlier in my professional life, selling shoes was my best skill. Even though I was in management for many years, I knew that my success and that of the companies where I worked depended on my being the absolute best salesperson anyone has ever seen.

I learned and developed my selling skills. Even if I was dealing with a management issue, I was thinking about how to negotiate and convince someone to do more than they thought possible. For me, this was perfecting my sales craft.

The next time you have a million things going on and you’re trying to sort out what to do, just pick a lane and excel at getting to know that road.

Author of “Get Off the Couch: Grip & Rip and Break the Barriers Holding You Back in Life” (Free Digital Download)


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