consistencyNot too long ago I was having a conversation with a bright and successful woman. We’ll call her Meg. By any measure, she’s successful. Meg has a great home in San Francisco. She works at a tech company that she loved–at one point, but where she no longer feels challenged. Meg has all of the trappings of success, great house, car, lots of money, etc. She travels all over the world and is always on the go, but she’s finding herself increasingly empty, and miserable.

I’ve always been interested in hearing the things that other people don’t. People who know me understand that I operate at 200 miles an hour, and I like it that way. But, when I connect with someone, I want to know about their lives. I don’t want to know the things they splash on social media. I want to know what’s really going on in their lives. I value good connections and relationships.

I asked Meg what she wanted to do with her life. She told me she has an interesting in beginning her own start-up. She had spoken to a few close people about it and even had someone who would consider investing.

I asked, “So, what’s stopping you?”

She replied without missing a beat, “Me.”

She knew the reality of what was preventing her from moving in the direction she wanted to go at this point in her life.
Meg went on to tell me about all the reasons that were going around in her head as to why she shouldn’t pursue a new dream. She worked at a great company. Some people she had spoken to about what she was thinking did tell her she would be crazy to leave. But, she just wasn’t feeling jazzed about it any longer.

I invited her to think small.  

Meg looked at me with a puzzled expression on her face, which said to me, “Have you lost your mind?”

In Meg’s world and in most of our realities we’re told all the time to think BIG. Hey, I say it a lot myself. If you follow my blog posts or read my books, I’m always talking about thinking BIG.

But, there’s also something I talk about, which a lot of people miss. I often say that you have to think BIG, but to get there, you have to take small steps. In other words, you have to create small wins.

Oftentimes people fail at something because they miss this essential part of the equation. They have a big vision, and that’s great. But, if you have a big vision or dream, life’s not going to make it easy for you. We all know that we don’t live in a magical world. Most of us have to work for whatever we want, and we have to work hard to achieve success.

A critical component of success is in developing milestones and small wins. Let me give you an example from my own life.

I’m the founder and CEO of Elsey Enterprises. And under that brand, I have six other independent brands. When I started Elsey Enterprises, I knew what I wanted. I wanted to do work I love doing, with a social purpose, and that makes lots of money. That’s the overall idea of my work life.

Today I’m successful because I created small wins. First, I consistently worked on one of my brands, Funds2Orgs, to build it. There were plenty of challenges along the way, but I kept at it. And now Funds2Orgs has two subsidiary brands called Sneakers4Funds and Shoes With Heart.

My point in telling you my story is to say to say that you have to keep swinging. But, you don’t win the World Series by only swinging one time. You win by swinging often and incrementally getting points, and then a series of wins.

Author of “Get Off the Couch: Grip & Rip and Break the Barriers Holding You Back in Life” (Free Digital Download)


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