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23 10, 2018

How to Get a Donation From the Moment of Lead Generation

By |October 23rd, 2018|blog, Marketing, personal|Comments Off on How to Get a Donation From the Moment of Lead Generation

rawpixel / Pixabay So many nonprofits are treading water. We know this, and if you have been in the philanthropic sector for even a year, you probably know it as well. Organizations spend money and also a lot of time, which by the way is also a valuable currency, promoting digital ads on [...]

15 05, 2018

Why You Should Attend the Nonprofit Storytelling Conference

By |May 15th, 2018|blog, Marketing, personal|Comments Off on Why You Should Attend the Nonprofit Storytelling Conference

rawpixel / Pixabay By now you probably know that your donors want to understand the impact that your nonprofit is making in the community. They are seeking deeper transparency and measurable metrics that demonstrate that your mission and the work you're doing is helping society and the people or causes that it serves. [...]

17 04, 2018

How to Market Your Nonprofit on a Shoestring Budget

By |April 17th, 2018|blog, Marketing, personal|Comments Off on How to Market Your Nonprofit on a Shoestring Budget

Olichel / Pixabay If you work or are associated with the nonprofit sector, then you know the vast majority of organizations in the U.S. are small. They operate with limited resources and a small financial margin. A challenge for many of these groups is marketing. We all know that advertising and marketing are [...]

27 02, 2018

Protect Your Nonprofit’s Online Reputation

By |February 27th, 2018|blog, Marketing, personal|Comments Off on Protect Your Nonprofit’s Online Reputation

geralt / Pixabay You might be thinking that you don't have to do anything to protect your online reputation. Perhaps you're thinking, who would want to do anything against a charitable organization? You would be mistaken. Criminals and trolls don't pick favorites, and unfortunately, any person or group can be fair game. Nonprofits [...]

12 12, 2017

Stay Ahead of Your Nonprofit Competitors with Expiring Content

By |December 12th, 2017|blog, Marketing, news|Comments Off on Stay Ahead of Your Nonprofit Competitors with Expiring Content

stevepb / Pixabay Do you find that your organization is trying to figure out how to stay ahead of other groups that share a similar mission to yours? Have you realized that your nonprofit has a lot of support from Millennials and Gen Z? Do you want to do something different for a [...]

18 04, 2017

How to Choose the Right Social Media for Your Nonprofit

By |April 18th, 2017|blog, Marketing, news|Comments Off on How to Choose the Right Social Media for Your Nonprofit

Last month my social enterprise posted an article about choosing the right social media network for your nonprofit organization. The response from organizations was great, and it made me realize that I should include it in a piece for those of you who are kind enough to follow my blog. Social Media is the Great [...]

14 03, 2017

10 Quick Tips to Get More Likes on Your Facebook Page

By |March 14th, 2017|blog, Marketing, news|Comments Off on 10 Quick Tips to Get More Likes on Your Facebook Page

Recently a team member told me that she had gone to do some research on Facebook for a potential client, and it was essentially a dead account. The nonprofit locked up the Facebook page so they could prevent others from using their name on the platform, but the page was mostly useless with limited information. [...]

16 02, 2017

Snapchat Goes Public and You Need to Notice

By |February 16th, 2017|blog, Marketing, personal|Comments Off on Snapchat Goes Public and You Need to Notice

One of the largest IPOs will be happening soon as Snapchat’s parent company, Snap, goes public. The valuation is expected to be between $20 billion and $25 billion. In a social media universe where it's exceedingly tough to compete with the big boys, such as Facebook, YouTube, and Twitter, Snapchat has carved a niche for [...]

14 02, 2017

The Top Digital Trends You Need to Know

By |February 14th, 2017|blog, Marketing, Nonprofit Leadership|Comments Off on The Top Digital Trends You Need to Know

Let's face it; digital technology and social media have changed life as we know it. I don’t know anyone who isn’t on social media in some way. Do you? Digital and social media, thanks to the Internet, have broken borders, how we communicate, and how we deliver information—including the news. Disruption occurs at such a [...]

19 01, 2017

The Most Interesting Man in the World Is Looking to Help Your Charity

By |January 19th, 2017|blog, Marketing, news|Comments Off on The Most Interesting Man in the World Is Looking to Help Your Charity

I always say it: anyone can be a philanthropist. And today I'm writing about a clever ad campaign, which led to stardom for its spokesman and now a path to becoming a recognized philanthropist If you recall the Dos Equis beer advertising campaign the “Most Interesting Man in the World,” then you should remember its [...]