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16 02, 2017

Snapchat Goes Public and You Need to Notice

By |February 16th, 2017|blog, Marketing, personal|Comments Off on Snapchat Goes Public and You Need to Notice

One of the largest IPOs will be happening soon as Snapchat’s parent company, Snap, goes public. The valuation is expected to be between $20 billion and $25 billion. In a social media universe where it's exceedingly tough to compete with the big boys, such as Facebook, YouTube, and Twitter, Snapchat has carved a niche for [...]

14 02, 2017

The Top Digital Trends You Need to Know

By |February 14th, 2017|blog, Marketing, Nonprofit Leadership|Comments Off on The Top Digital Trends You Need to Know

Let's face it; digital technology and social media have changed life as we know it. I don’t know anyone who isn’t on social media in some way. Do you? Digital and social media, thanks to the Internet, have broken borders, how we communicate, and how we deliver information—including the news. Disruption occurs at such a [...]

19 01, 2017

The Most Interesting Man in the World Is Looking to Help Your Charity

By |January 19th, 2017|blog, Marketing, news|Comments Off on The Most Interesting Man in the World Is Looking to Help Your Charity

I always say it: anyone can be a philanthropist. And today I'm writing about a clever ad campaign, which led to stardom for its spokesman and now a path to becoming a recognized philanthropist If you recall the Dos Equis beer advertising campaign the “Most Interesting Man in the World,” then you should remember its [...]

12 01, 2017

What Do Poverty and Climate Change Have to Do with Shoes?

By |January 12th, 2017|blog, Marketing, personal|Comments Off on What Do Poverty and Climate Change Have to Do with Shoes?

A recent study by the Pew Research Center, Americans have a great standard of living. Yes, we do have inequality in our country. That’s a global issue as well. However, we have more wealth in this country than people living in other nations. According to global standards 56 percent of Americans are considered high income [...]

4 01, 2017

Master the Art of Visual Storytelling for Your Nonprofit

By |January 4th, 2017|blog, Marketing, news|Comments Off on Master the Art of Visual Storytelling for Your Nonprofit

Did you know that people retain 80 percent of what they see? If you were to come and visit me at my social enterprise, you’ll hear me telling my marketing team to always keep the copy brief and make it about the image. Nonprofits have it tougher, I think, than a lot of businesses. They [...]

15 12, 2016

How You Can Help Charity This Holiday Season, Part 3

By |December 15th, 2016|blog, Development, Marketing|Comments Off on How You Can Help Charity This Holiday Season, Part 3

My third article in my holiday series for charities and organizations that you may want to consider supporting this holiday season is focused on animal rescue and wildlife preservation. If you would like to see my first or second articles, please click here and here. Bobbi & the Strays: As the story goes and is [...]

10 11, 2016

10 Top Trends for Nonprofit Social Media Effectiveness

By |November 10th, 2016|blog, Marketing, news|Comments Off on 10 Top Trends for Nonprofit Social Media Effectiveness

It seems to be a challenge these days to stay ahead of everything that is happening in digital marketing, especially social media. However, every fundraiser and nonprofit leader have to work to stay ahead of the curve. Social media is a critical piece for most nonprofits to raise awareness, get donors and supporters. The following [...]

29 09, 2016

The 10 Best Digital Free Marketing Tools You’re Not Using

By |September 29th, 2016|blog, Marketing, personal|Comments Off on The 10 Best Digital Free Marketing Tools You’re Not Using

Nonprofits or start-up social enterprises need all the resources they can use to get ahead and stay competitive. Although “free” is not always a good thing, in the digital world, it certainly can be. Did you realize there are a lot of awesome tools you can use to help you automate and manage the digital [...]

27 09, 2016

7 Must-Knows About Social Media Fundraising

By |September 27th, 2016|blog, Development, Marketing|Comments Off on 7 Must-Knows About Social Media Fundraising

I speak to nonprofits every week. I have to admit, some executive directors and fundraisers love social media and others hate it. Love it or hate it, social media is here to stay so you better get used to it. And, more importantly, you should try to work it into your overall planning. I’ve had [...]

28 06, 2016

5 Tips on How to Get Ahead of the Rest Using Facebook Live

By |June 28th, 2016|blog, Marketing, news|Comments Off on 5 Tips on How to Get Ahead of the Rest Using Facebook Live

Facebook has changed everything, again, for schools and nonprofits looking to dominate on social media. I’m sure you’ve noticed by now people live streaming anything on your Facebook newsfeed. Have you seen them? Your friends doing a live stream at the beach? Your local business talking to you about safety tips for the summer as [...]