Event_team_WorkSo, you’ve set the date for your next walk, run or team event.

How can you help to ensure that it’s a fundraising success?

Realistic Goals

I’m a big believer in stretch goals and pushing hard to do better than you did last year. But, you need to be able to set goals you can actually achieve. Sometimes nonprofit executives and board members pressure their fundraisers to go way beyond what they can reasonably expect to fundraise. You should never allow this to happen. Rely on your fundraising pros to develop a realistic goal. Remember, you want to make sure your participants succeed, and the way to do that is to have your goals be realistic. You can then work to make sure and support your teams in their own financial goals toward the overall fundraising total.

Effectively Tell Your Story

When you are doing a team event, you must be able to tell your story in a compelling way that will call people to action. Individuals and teams who will be participating in the event need to be able to share the story of your organization and the people it serves. This means that you need to provide them with a great overarching narrative and supporting stories they can share and promote within their own spheres of influence. Developing the storylines that your supporters and champions will want to share is a very important aspect of your overall strategy. Take the time to carefully craft a solid narrative and supporting stories that your team participants can effectively use.

Promotion, Promotion, Promotion

Once you have set your goals and developed your story line, you want to promote your event everywhere it makes sense. This is not the time to be shy. Place banners on the home page of your website. If your nonprofit has a blog, write high quality content that is related to your team fundraising event. In other words, you don’t need to write articles directly related to your event. What you can do is to publish posts on how supporters can be successful during team events. You can also write stories about the people who are benefiting from your organization’s work.

Send out regular emails and electronic newsletters to your supporters informing them about your fundraiser, asking them to sign-up and support the event and also providing them with easy ways to share their own fundraising efforts within their circle. Make sure any individual and team pages that are sponsored and supported by your nonprofit are easy to navigate and use by your champions. Use social media and encourage participants to also promote the event on their own accounts. Regularly provide news and updates.

Call To Action

Ask, ask and then ask again. During the course of your promotion efforts, always provide creative and multiple ways for individuals to support your fundraising event. Begin by asking your current champions to join you in your team event. Then ask and help them in their efforts to recruit others to join them by either participating in the event or financially donating to it. As you continue to spread the word and promote your team fundraiser, keep asking individuals to support your efforts and spread the word themselves. This is the time when you want to not only use your email list, but also leverage your followers regularly across your social media accounts.

Thank You

There are nonprofits that are excellent in their call to actions, but oftentimes, many may ask but forget to thank. You can never thank your supporters and champions enough! Make sure when supporters sign on to your event that you thank them and acknowledge their financial gift. But, also take the opportunity to thank all who are part of your efforts along the way. Remember, it takes time and work for your champions to fundraise for your team event. That means you need to convey your appreciation. You should also remind them and create acknowledgements that allow them to easily thank supporters they recruit.


Author of “The Rise and Fail of Charities In the 21st Century: How The Nonprofit World Is Changing And What You Can Do To Be Ready”.


© 2015 Wayne Elsey and Not Your Father’s Charity. All Rights Reserved.