coffee change world

I enjoy a good cup of coffee, and recently I’ve learned a few things about coffee that I did not know. I want to share this insight with you.

Not too long ago, I received a note from a colleague at CouponBox who suggested that I share how much a cup of coffee costs. If you want to see the link, click here. In the United States, if you’re looking for the least expensive cup of coffee, you can find it at McDonald’s. Coffee costs Americans more at different retailers and you might find some of the places that cost more (or less) surprising.

One of the reasons I decided to write a post about coffee is because it also came up when I was writing my most recent fundraising book. In it, I wrote about Café for Change, which is looking to change the business model for this type of commodity. Here’s what you might be interested in knowing the next time you buy that cup of coffee:

  • In the United States, there are over 600 million cups of coffee consumed every day. In Europe, it exceeds 700 million.
  • 1 billion people around the world are coffee drinkers.
  • 3 billion cups of coffee are consumed daily around the globe.
  • 26 million people work in coffee plantations.
  • 250 million people, families and communities have their livelihood depend, directly or indirectly, on the production of coffee.
  • Less than one cent per cup of coffee is redirected back into the local community to help improve the lives of those living in poverty.

Of the billions of cups of coffee consumed around the world each day, one would think the communities that work directly in the field would benefit. They don’t. Again, less than one cent per cup of coffee ends up benefiting the communities of the people who labor picking and producing coffee. When you see the prices for an average cup of coffee in the United States, you understand the dynamics are not at all fair or just.

Café for Change is looking to convince governments and financiers who are making the money on the harvesting, production and selling of coffee to change their model. They want to convince these people that sharing the wealth is actually going to make more money for them. It’s the thought about raising all boats. One of the ways it’s looking to do this is by media and public pressure.

As I mentioned in the book, I liked Café for Change because its goal is audacious and big. Someone has seen a societal challenge and is looking to see how to change it – even if people think they are crazy. Who would take on the global coffee industry?

Café for Change thinks the business model for the coffee industry needs to change and at its core should be fair wages for the people who labor in the coffee fields. Café for Change believes that the local communities of people working directly in the coffee industry need to receive more of the money from coffee so they can find a path out of systemic poverty. When you have high-quality school, education and work opportunities, you have an environment that can benefit its entire population for a better quality of life and a higher standard of living.

If you drink coffee, I encourage you to check out the CouponBox link first. See the average price for coffee around our country. Then, check out Café for Change and see how you can help change the world with a cup of coffee.


Wayne is the Author of “Not Your Father’s Charity: How to DOMINATE YOUR Fundraising to Create YOUR Success” (Free Digital Download)

© 2016 Wayne Elsey and Not Your Father’s Charity. All Rights Reserved.