GENERAL DISCLAIMER

NOT YOUR FATHER’S CHARITY is deeply committed to protecting your privacy and the confidentiality and privacy of information entrusted to us and takes all reasonable steps to protect all data and information supplied to NOT YOUR FATHER’S CHARITY, LLC. We protect your privacy in a variety of ways including using industry accepted security measures to protect against the loss, misuse and alteration of data used by our system. NOT YOUR FATHER’S CHARITY is committed to the appropriate protection and use of personal information that has been collected through its Site and other sources.

This Privacy Statement of NOT YOUR FATHER’S CHARITY, LLC (“NOT YOUR FATHER’S CHARITY”) outlines how your personally identifiable information and other personal  data (your “user information”) will be collected, used, and shared in connection with your access to and/or use of our website and any content, features, services, or other offerings that NOT YOUR FATHER’S CHARITY may provide in connection therewith (collectively, the “Site”). This Privacy Statement also describes your choices and rights regarding the use, access and correction or deletion of your user information. By using the Site, you consent to the use of your user information in accordance with this Privacy Statement. If you are located in the EU, you will also be asked to provide clear and unequivocal affirmative consent to the collection, processing, and sharing of your user information via cookies and similar technologies. The Site is owned and operated by NOT YOUR FATHER’S CHARITY, LLC.

Notice to EU Individuals: this Privacy Statement and its enumerated policies are intended to comply with Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 (the “General Data Protection Regulation” or “GDPR”) and provide appropriate protection and care with respect to the treatment of your user information in accordance with the GDPR.

The NOT YOUR FATHER’S CHARITY Privacy Policy is designed to ensure the safety and accuracy of Internet users’ personal information. We do not share any of your personally identifiable information with third parties. We understand the importance of personal information security. We are absolutely committed to personal privacy on the Internet.

WHAT THIS PRIVACY STATEMENT COVERS

This Privacy Statement covers the Site. While you may encounter links on the Site to other websites, such as those relating to our third party sponsors, advertisers, and other partners, please note that these websites are not covered by this Privacy Statement.

This Privacy Statement does not apply to the activities of third party sponsors, advertisers, and other partners that may collect your user information while accessing or using such third party’s services in connection with your use of our Site (e.g. social media and sharing services). The privacy and information practices of those third parties are not covered by this Privacy Statement. To learn more about such third party policies, we encourage you to read and review the privacy statements of each third party service that you may choose to use in connection with the Site. This Privacy Statement applies only to information collected by us.

WHAT INFORMATION IS COLLECTED

NOT YOUR FATHER’S CHARITY collects data from Internet users including non-personally identifiable information from its site’s visitors, IP address of their server and what pages they visited. We use this information to continuously improve our site’s functionality. NOT YOUR FATHER’S CHARITY also collects personally identifiable information, including e-mail addresses, from those visitors who opt-in to receive some information from us, make inquiries or comments. We use this information to directly respond to visitors’ communications. If a customer joins our online marketing program, they typically submit some personally identifiable information to participate in this program.

NOT YOUR FATHER’S CHARITY collects personally identifiable information from those who register on our website or donate through on online system. Such information includes name, address, and billing information. We use this information only to receive payments for the use in donating footwear around the world. We also may collect information regarding your use of our services. We may use this and your personally identifiable information to compile general information about our visitors and our services so that we may improve the services we offer. We may create reports based on that information to share with our staff, but these reports never contain any personally identifiable information. For example, we might determine from all of our data that there are certain days that are better to send emails as part of an email campaign.

SECURITY

Your information is stored on NOT YOUR FATHER’S CHARITY servers located in the United States. We use industry standard physical, electronic, and organizational safeguards to protect your user information against loss or theft as well as unauthorized access and disclosure to protect your privacy. We treat data as an asset that must be protected against loss and unauthorized access. We employ many different security techniques to protect such data from unauthorized access by users inside and outside the company.

Keeping your personal information secure is a top priority for us. Therefore, NOT YOUR FATHER’S CHARITY utilizes 128-bit Secure Socket Layer (SSL) technology, the industry’s leading data security solutions, and has implemented policies and procedures to ensure the physical and electronic security of data stored by NOT YOUR FATHER’S CHARITY. NOT YOUR FATHER’S CHARITY employs permission-based marketing principles: it requires its staff to communicate only to users who affirmatively express an interest in receiving e-mails. Permission to receive e-mails may be granted and taken away; in other words customers may “opt-in” and “opt-out”. If a visitor chooses to opt-out, NOT YOUR FATHER’S CHARITY is required to stop sending messages to that customer. NOT YOUR FATHER’S CHARITY puts a high value on a visitor’s ability to discontinue receiving unwanted e-mail.

However, “perfect security” does not exist on the Internet. If you are concerned that your privacy may have been breached, please contact us as provided below.

COOKIES

A cookie is a small data file that is written to your computer’s hard drive by your web browser. A cookie file can contain and/or automatically collect information, such as a user identification code or IP address, which a website will use to track the pages and number of times you have visited. The data read from these cookies may be linked to personally identifying (PII) and non-personally identifying (non-PII) information.

We may use a variety of methods, including “cookies” to collect information.
Cookies are text files containing small amounts of information which are downloaded to your device when you visit a website. Cookies are then sent back to the originating website on each subsequent visit, or to another website that recognizes that cookie. Cookies are useful because they allow a website to recognize a user’s device. You can find more information about cookies at: http://www.allaboutcookies.org.

Cookies do lots of different jobs, like letting you navigate between pages efficiently, remembering your preferences, and generally improve the user experience. They can also help to ensure that advertisements you see online are more relevant to you and your interests.

NOT YOUR FATHER’S CHARITY collects cookies on our Sites and/or Services to capture information about page visits (e.g. “performance cookies.”) This information is anonymous and NOT YOUR FATHER’S CHARITY uses this information only internally – to deliver the most effective content to our visitors. Information from the cookie is used to gauge page popularity, analyze traffic patterns on our Sites and/or Services and guide development of other improvements to our Sites and/or Services. Without them, NOT YOUR FATHER’S CHARITY may not be able to provide core Site functions and features to you, and the Site would not operate as well as you or NOT YOUR FATHER’S CHARITY would like. These cookies collect and use information such as your server preferences, single-session data and corresponding identifier, web beacons and log files (detailed below), and other credential-related information. For EU individuals, essential cookies also help inform NOT YOUR FATHER’S CHARITY whether you require, or have already been served, an affirmative consent request in connection with the GDPR. Essential cookies include analytics cookies, which provide us data that allow NOT YOUR FATHER’S CHARITY to better understand its users and improve the Site based on what we have learned from that data.

NOT YOUR FATHER’S CHARITY does not require that you accept cookies and/or you may withdraw your consent to our use of cookies at any time by adjusting your browser’s privacy settings, however, some functionality on our Sites (e.g. “functionality cookies”), our product or service check-out process, and Services may be disabled if you decline to accept cookies ( e.g. “necessary cookies”).

By using the Sites and Services, you consent to the placement of the cookies referenced above. You can, however, set your browser to notify you when you receive a cookie, giving you the chance to decide whether or not to accept it. You may also change your cookie settings through preference options in our Sites and/or Services, where applicable. We will indicate that upon selecting your preferences, that we will use a cookie to remember your preferences.

NOT YOUR FATHER’S CHARITY never gives away information about our users. If you choose to provide Personal Information about yourself, NOT YOUR FATHER’S CHARITY will use this information only to communicate directly with you. NOT YOUR FATHER’S CHARITY will not sell, rent or otherwise disclose that information to third parties unless such disclosure is necessary for the purposes set forth in this Policy, by law or a policy or notice contained or associated with a specific Site(s) and/or Service(s).

Notice to EU Individuals: As outlined in this Privacy Statement, NOT YOUR FATHER’S CHARITY will not process your user information without a lawful basis to do so, as such bases are defined in Article 6 of the GDPR. In general, NOT YOUR FATHER’S CHARITY will process your user information on the legal bases of consent, contract (if you have entered into an agreement with us and such processing is a necessary part thereof), or legal obligation (as noted above). NOT YOUR FATHER’S CHARITY may also process certain user information on the basis of the following legitimate interests, provided that such interests are not overridden by your privacy rights and interests: delivering and continuing to develop and improve the Site, learning from your behavior on the Site (e.g., analyzing traffic) to better serve you and other Site users, helping us modify or enhance the Site and its content, receiving insight as to what users do (and don’t) like about our Site or aspects thereof, and providing a stable, consistent, and secure user experience in connection with the Site.

ANALYTICS TOOLS

NOT YOUR FATHER’S CHARITY uses analytics tools and other third party technologies, such as Google Analytics and Doubleclick, to collect non-personal information in the form of various usage and user metrics when you use our online Sites and/or Services. These tools and technologies collect and analyze certain types of information, including cookies, IP addresses, device and software identifiers, referring and exit URLs, onsite behavior and usage information, feature use metrics and statistics, usage and purchase history, mobile unique device ID, and other similar information.

The third party analytics companies who collect information on our Sites and/or Services and other online products and/or services may combine the information collected with other information they have independently collected from other websites and/or other online or mobile products and services relating to your activities across their network of websites as well as online and/or mobile products and services. Many of these companies collect and use information under their own privacy policies.

In addition to our use of technologies as described herein, we may permit certain third party companies to help us tailor advertising that we think may be of interest to you based on your use of NOT YOUR FATHER’S CHARITY Sites and/or Services and to otherwise collect and use data about your use of NOT YOUR FATHER’S CHARITY Sites and/or Services. For more information about this practice, please see the “Third Party Advertising Technologies” section below.

You may opt out of the DoubleClick cookie by visiting the Google advertising opt-out page or you may opt out of Google Analytics by visiting the Google Analytics opt-out page.

Google has additional information available about their Remarketing Privacy Guidelines, and Restrictions.

You may view a list of other third party service providers who collect information, and/or opt-out of such collection of information about you, by visiting http://www.networkadvertising.org/choices/or http://www.aboutads.info/choices/.

Remarketing

NOT YOUR FATHER’S CHARITY also uses 3rd party vendor re-marketing tracking cookies, including the Google Adwords and Facebook Ads tracking cookie. This means we will continue to show ads to you across the internet, specifically on the Google Content Network (GCN) and Facebook. As always we respect your privacy and are not collecting any identifiable information through the use of Google’s, Facebook’s or any other 3rd party remarketing system.

The third-party vendors, including Google, whose services we use – will place cookies on web browsers in order to serve ads based on past visits to our website. – Third party vendors, including Google, use cookies to serve ads based on a user’s prior visits to your website. This allows us to make special offers and continue to market our services to those who have shown interest in our service.

NOT YOUR FATHER’S CHARITY does not sell, rent, loan, trade, or lease any personal information whether gathered by NOT YOUR FATHER’S CHARITY itself or received from its partners. When NOT YOUR FATHER’S CHARITY collects personally identifiable information from opt-in participants in those clients’ marketing programs, such information belongs to those respective clients and is subject to their policies on sharing of the end user information.

NOT YOUR FATHER’S CHARITY is a general audience site. NOT YOUR FATHER’S CHARITY will not knowingly collect or maintain personally identifiable information from or about anyone under 16. NOT YOUR FATHER’S CHARITY will make the best effort to assist its staff in complying with privacy laws and adhering to the highest industry standards on privacy.

If you have received unwanted, unsolicited email sent via our system or purporting to be sent via this system, please forward a copy of that email with your comments to for review.

We reserve the right to modify this policy at any time. We will always post the most current version of this policy.