marketing

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27 11, 2018

How to Maximize the Performance of Your Email Marketing

By |November 27th, 2018|blog, Marketing, news|Comments Off on How to Maximize the Performance of Your Email Marketing

PublicDomainPictures / Pixabay Email marketing is likely a significant part of your nonprofit fundraising efforts. Everyone knows that it's essential to look at email performance and make adjustments as needed continually. However, there's a lot you have to think about when developing a successful email marketing program, which needs to be regularly evaluated [...]

23 10, 2018

How to Get a Donation From the Moment of Lead Generation

By |October 23rd, 2018|blog, Marketing, personal|Comments Off on How to Get a Donation From the Moment of Lead Generation

rawpixel / Pixabay So many nonprofits are treading water. We know this, and if you have been in the philanthropic sector for even a year, you probably know it as well. Organizations spend money and also a lot of time, which by the way is also a valuable currency, promoting digital ads on [...]

2 10, 2018

The Essential Guide to the World of Corporate Social Responsibility

By |October 2nd, 2018|blog, Nonprofit Leadership|Comments Off on The Essential Guide to the World of Corporate Social Responsibility

Today I would like to thank my colleagues at OneCause for what has been a great partnership. In case you’re not aware of it, we’ve recently published A Nonprofit’s Guide to the World of Corporate Social Responsibility. You can find your free copy of this vital digital resource paper one the OneCause site. Corporate social [...]

20 09, 2018

Have You Seen a Purple McDonald’s Logo?

By |September 20th, 2018|blog, Business, personal|Comments Off on Have You Seen a Purple McDonald’s Logo?

andreas160578 / Pixabay Do you ever think of selling your company one day? Even if you don’t believe you would ever sell your business, brand consistency, promise, experience and image are vital to the success of your company. I’ve heard it many times from small business owners that they can’t make a significant [...]

5 07, 2018

3 Reasons Why the Amish Were Right About Marketing

By |July 5th, 2018|blog, Business, news|Comments Off on 3 Reasons Why the Amish Were Right About Marketing

12019 / Pixabay If I say the word “Amish” to you, what are the images that come to mind? Perhaps your mind goes to thoughts of horse-drawn carriages, a close-knit community that stays within itself, or no use of modern comforts like electricity or photography. Maybe you think of the clothes Amish people [...]

15 05, 2018

Why You Should Attend the Nonprofit Storytelling Conference

By |May 15th, 2018|blog, Marketing, personal|Comments Off on Why You Should Attend the Nonprofit Storytelling Conference

rawpixel / Pixabay By now you probably know that your donors want to understand the impact that your nonprofit is making in the community. They are seeking deeper transparency and measurable metrics that demonstrate that your mission and the work you're doing is helping society and the people or causes that it serves. [...]

17 04, 2018

How to Market Your Nonprofit on a Shoestring Budget

By |April 17th, 2018|blog, Marketing, personal|Comments Off on How to Market Your Nonprofit on a Shoestring Budget

Olichel / Pixabay If you work or are associated with the nonprofit sector, then you know the vast majority of organizations in the U.S. are small. They operate with limited resources and a small financial margin. A challenge for many of these groups is marketing. We all know that advertising and marketing are [...]

22 03, 2018

Why Your Business Should Invest into Direct Mail

By |March 22nd, 2018|blog, Business, news|Comments Off on Why Your Business Should Invest into Direct Mail

dference / Pixabay Like any good entrepreneur, I'm always thinking of ways that I can develop and grow our businesses and brands. One of the best marketing strategies does not occur in the digital world. Each week, one of my companies sends out over 1,000 pieces of direct mail. We have an excellent [...]

27 02, 2018

Protect Your Nonprofit’s Online Reputation

By |February 27th, 2018|blog, Marketing, personal|Comments Off on Protect Your Nonprofit’s Online Reputation

geralt / Pixabay You might be thinking that you don't have to do anything to protect your online reputation. Perhaps you're thinking, who would want to do anything against a charitable organization? You would be mistaken. Criminals and trolls don't pick favorites, and unfortunately, any person or group can be fair game. Nonprofits [...]

20 02, 2018

When You’re Asked to Justify Your Marketing and Communications Job

By |February 20th, 2018|blog, Nonprofit Leadership|Comments Off on When You’re Asked to Justify Your Marketing and Communications Job

geralt / Pixabay I'm sometimes fascinated by the cluelessness of some nonprofit leaders. I recently heard about someone on the marketing and communications team of a medium-sized charity that had been asked by his boss to demonstrate in quantitative means why there should be any communications manager. In other words, the executive director [...]