marketing

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17 10, 2017

How YOUR Nonprofit Can Master Visual Storytelling

By |October 17th, 2017|blog, Development, Nonprofit Leadership|Comments Off on How YOUR Nonprofit Can Master Visual Storytelling

According to ISPO News, we make approximately 10,000 decisions a day, and "products that evoke emotions always win." Humans base 90 percent of their decisions on emotion, which when you think about it is an astounding statistic. Nonprofits have a distinct advantage over for-profit businesses in offering their donors a lot of what they need [...]

26 09, 2017

5 Social Media Trends to Watch for 2018

By |September 26th, 2017|blog, Nonprofit Leadership, personal|Comments Off on 5 Social Media Trends to Watch for 2018

If you’re a nonprofit or social enterprise leader, it’s not too early to begin to anticipate what’s in store for 2018. The organizations that grow consistently are those that are looking through the windshield and not the rearview mirror. By this point, you are aware that technology and social media are developing and changing at [...]

24 01, 2017

The Value of Email Marketing and Why You Shouldn’t Discount It

By |January 24th, 2017|blog, Development, news|Comments Off on The Value of Email Marketing and Why You Shouldn’t Discount It

We know that the majority of nonprofits have limited resources. Social media tools are great resources, but one of the ones you may be missing is email. I know. Email’s been around for a long time. It’s much cooler to engage with you donors and prospects on Snapchat or Facebook, but you can’t minimize email [...]

20 10, 2016

Your Nonprofit Should Be Thinking About Sports Sponsorships

By |October 20th, 2016|blog, Development, news, Nonprofit Leadership|Comments Off on Your Nonprofit Should Be Thinking About Sports Sponsorships

Sports sponsorship does not have to be only for the largest nonprofits. If you have a small or medium sized organization, you too may want to consider developing a sports sponsorship program. Your sponsorship program can include local businesses and large multi-national corporations. With a little ingenuity, you may be able to create a new [...]

4 10, 2016

Unseen, Untold, Unsold

By |October 4th, 2016|blog, Development, news, Nonprofit Leadership|Comments Off on Unseen, Untold, Unsold

Have you ever seen the image of the three monkeys that depict “see no evil, hear no evil, speak no evil”? If you have, I’m sure right about now you’re seeing the mental picture of the monkeys in your mind. Recently, I was talking to my team about our shoe drive fundraising social enterprise brand. [...]

29 09, 2016

The 10 Best Digital Free Marketing Tools You’re Not Using

By |September 29th, 2016|blog, Marketing, personal|Comments Off on The 10 Best Digital Free Marketing Tools You’re Not Using

Nonprofits or start-up social enterprises need all the resources they can use to get ahead and stay competitive. Although “free” is not always a good thing, in the digital world, it certainly can be. Did you realize there are a lot of awesome tools you can use to help you automate and manage the digital [...]

28 07, 2016

Strategies to Build Your Corporate Social Responsibility Relationships

By |July 28th, 2016|blog, Nonprofit Leadership, personal|Comments Off on Strategies to Build Your Corporate Social Responsibility Relationships

Corporations as large as Apple to businesses on your local Main Street are aligning profit to their corporate social responsibility programs. They understand that today’s consumer wants to do business with organizations that are socially responsible. This is a challenge for nonprofits, but also a great opportunity. It’s not easy to develop mutually beneficial relationships [...]

7 04, 2016

Get Your Marketing Up To Speed So You Can Compete

By |April 7th, 2016|blog, Nonprofit Leadership|Comments Off on Get Your Marketing Up To Speed So You Can Compete

I’ve been writing a lot about the massive changes happening in philanthropy. Competition is no longer a dirty word for nonprofits. Frankly, it should never have been. If you’re paying attention, nonprofits are going to be experiencing even more massive changes. Here are some of the reasons why, but they by no means encompass everything [...]

25 02, 2016

Facebook’s New Nonprofit Website Should Be A Stop For You

By |February 25th, 2016|blog, Marketing, news|Comments Off on Facebook’s New Nonprofit Website Should Be A Stop For You

This month, Facebook launched its new website for nonprofits. If you haven’t seen it yet, click here. Granted, Facebook should have done this years ago, but better late than never. It has received mixed reviews, but I think it’s worth your time to check out. There are approximately 1.5 million nonprofits in the United States [...]

8 12, 2015

How to Amplify Your Brand’s Message to Your Supporters and Beyond

By |December 8th, 2015|blog, Marketing, news|Comments Off on How to Amplify Your Brand’s Message to Your Supporters and Beyond

You want your social enterprise, small business or nonprofit to succeed. One of the key ingredients to have that happen is marketing. We live in exciting times because of social media. Social media allows any brand to amplify their brand and messaging to countless others. Remember when you were a kid and you took two [...]