marketing

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15 05, 2018

Why You Should Attend the Nonprofit Storytelling Conference

By |May 15th, 2018|blog, Marketing, personal|Comments Off on Why You Should Attend the Nonprofit Storytelling Conference

rawpixel / Pixabay By now you probably know that your donors want to understand the impact that your nonprofit is making in the community. They are seeking deeper transparency and measurable metrics that demonstrate that your mission and the work you're doing is helping society and the people or causes that it serves. [...]

17 04, 2018

How to Market Your Nonprofit on a Shoestring Budget

By |April 17th, 2018|blog, Marketing, personal|Comments Off on How to Market Your Nonprofit on a Shoestring Budget

Olichel / Pixabay If you work or are associated with the nonprofit sector, then you know the vast majority of organizations in the U.S. are small. They operate with limited resources and a small financial margin. A challenge for many of these groups is marketing. We all know that advertising and marketing are [...]

22 03, 2018

Why Your Business Should Invest into Direct Mail

By |March 22nd, 2018|blog, Business, news|Comments Off on Why Your Business Should Invest into Direct Mail

dference / Pixabay Like any good entrepreneur, I'm always thinking of ways that I can develop and grow our businesses and brands. One of the best marketing strategies does not occur in the digital world. Each week, one of my companies sends out over 1,000 pieces of direct mail. We have an excellent [...]

27 02, 2018

Protect Your Nonprofit’s Online Reputation

By |February 27th, 2018|blog, Marketing, personal|Comments Off on Protect Your Nonprofit’s Online Reputation

geralt / Pixabay You might be thinking that you don't have to do anything to protect your online reputation. Perhaps you're thinking, who would want to do anything against a charitable organization? You would be mistaken. Criminals and trolls don't pick favorites, and unfortunately, any person or group can be fair game. Nonprofits [...]

20 02, 2018

When You’re Asked to Justify Your Marketing and Communications Job

By |February 20th, 2018|blog, Nonprofit Leadership|Comments Off on When You’re Asked to Justify Your Marketing and Communications Job

geralt / Pixabay I'm sometimes fascinated by the cluelessness of some nonprofit leaders. I recently heard about someone on the marketing and communications team of a medium-sized charity that had been asked by his boss to demonstrate in quantitative means why there should be any communications manager. In other words, the executive director [...]

12 12, 2017

Stay Ahead of Your Nonprofit Competitors with Expiring Content

By |December 12th, 2017|blog, Marketing, news|Comments Off on Stay Ahead of Your Nonprofit Competitors with Expiring Content

stevepb / Pixabay Do you find that your organization is trying to figure out how to stay ahead of other groups that share a similar mission to yours? Have you realized that your nonprofit has a lot of support from Millennials and Gen Z? Do you want to do something different for a [...]

7 12, 2017

Your Blog Alone Doesn’t Cut It Anymore: The Keys to Content Marketing for 2018

By |December 7th, 2017|blog, Business, news|Comments Off on Your Blog Alone Doesn’t Cut It Anymore: The Keys to Content Marketing for 2018

geralt / Pixabay I recently fell upon this article, “How Much Data is Created on the Internet Each Day,” and I was blown away by the following information. According to IBM, 90 percent of the data that is on the Internet today was created since 2016. When you think about it and the [...]

5 12, 2017

10 Reasons Your Nonprofit Should Continue to Send out Letters in the Mail

By |December 5th, 2017|blog, Development, personal|Comments Off on 10 Reasons Your Nonprofit Should Continue to Send out Letters in the Mail

CrafCraf / Pixabay A couple of days ago a member of my team was talking about several fundraising ideas one of our partners was putting together, and one of their efforts included placing letters in the mail. Candidly, I was a bit surprised because so many nonprofits have stopped mailing letters and instead [...]

30 11, 2017

5 Business Marketing Trends You Need for 2018

By |November 30th, 2017|Business, news|Comments Off on 5 Business Marketing Trends You Need for 2018

We're at that time of year again where we're in a swirl of activities around the holidays, but every business leader understands that this is the time he or she should be looking to ensure next year's success. Marketing is an essential aspect of any group or organization, and in the digital era, it's critical [...]

17 10, 2017

How YOUR Nonprofit Can Master Visual Storytelling

By |October 17th, 2017|blog, Development, Nonprofit Leadership|Comments Off on How YOUR Nonprofit Can Master Visual Storytelling

According to ISPO News, we make approximately 10,000 decisions a day, and "products that evoke emotions always win." Humans base 90 percent of their decisions on emotion, which when you think about it is an astounding statistic. Nonprofits have a distinct advantage over for-profit businesses in offering their donors a lot of what they need [...]