social media

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18 09, 2018

Your Nonprofit Must Use Snapchat to Target Young Audiences

By |September 18th, 2018|blog, Development, news|0 Comments

TeroVesalainen / Pixabay Facebook may be the king of social media, but it's not the one that people under the age of 30 turn to when they use social networking sites. The social media platform for audiences under 30 is Snapchat. In fact, Facebook continues to lose market share to Snapchat with the [...]

21 08, 2018

Don’t Do This On Facebook Groups

By |August 21st, 2018|blog, Development, personal|Comments Off on Don’t Do This On Facebook Groups

geralt / Pixabay Most nonprofits understand that Facebook is the largest social networking platform on the planet and they make it a point to spend even a little time posting onto a Facebook page. But, there’s one thing that would set many nonprofits apart: A Facebook group! Although a Facebook page is excellent, [...]

22 05, 2018

Facebook Favors Local News and It Will Help Your Nonprofit

By |May 22nd, 2018|blog, Development, news|Comments Off on Facebook Favors Local News and It Will Help Your Nonprofit

geralt / Pixabay This year has not been too kind to Facebook, with the news about Cambridge Analytica and Mark Zuckerberg being asked to testify in front of Congress. Zuckerberg and his team used it as an opportunity to change the Facebook algorithms, again, and this can still bode well for your nonprofit [...]

27 03, 2018

Are You Missing Out on Facebook’s Charitable Giving Tools?

By |March 27th, 2018|blog, Development, news|Comments Off on Are You Missing Out on Facebook’s Charitable Giving Tools?

geralt / Pixabay Recently, I came across an interview with David Fischer from Facebook about purpose-driven marketing. Social good is no longer a topic for discussions by some thought-leading companies. Businesses understand that getting involved in making a social impact makes a difference not only in the communities they serve but also to [...]

27 02, 2018

Protect Your Nonprofit’s Online Reputation

By |February 27th, 2018|blog, Marketing, personal|Comments Off on Protect Your Nonprofit’s Online Reputation

geralt / Pixabay You might be thinking that you don't have to do anything to protect your online reputation. Perhaps you're thinking, who would want to do anything against a charitable organization? You would be mistaken. Criminals and trolls don't pick favorites, and unfortunately, any person or group can be fair game. Nonprofits [...]

14 12, 2017

You Don’t Own Your Employee’s Social Media Accounts

By |December 14th, 2017|blog, Business, personal|Comments Off on You Don’t Own Your Employee’s Social Media Accounts

LoboStudioHamburg / Pixabay Recently, I’ve noticed more and more that small businesses and groups are “asking” their employees to change their cover or profile photos to the brand of the organization where they work. And, while some managers understand that this is a fine line, others have pressured their teams to help them [...]

17 10, 2017

How YOUR Nonprofit Can Master Visual Storytelling

By |October 17th, 2017|blog, Development, Nonprofit Leadership|Comments Off on How YOUR Nonprofit Can Master Visual Storytelling

According to ISPO News, we make approximately 10,000 decisions a day, and "products that evoke emotions always win." Humans base 90 percent of their decisions on emotion, which when you think about it is an astounding statistic. Nonprofits have a distinct advantage over for-profit businesses in offering their donors a lot of what they need [...]

26 09, 2017

5 Social Media Trends to Watch for 2018

By |September 26th, 2017|blog, Nonprofit Leadership, personal|Comments Off on 5 Social Media Trends to Watch for 2018

If you’re a nonprofit or social enterprise leader, it’s not too early to begin to anticipate what’s in store for 2018. The organizations that grow consistently are those that are looking through the windshield and not the rearview mirror. By this point, you are aware that technology and social media are developing and changing at [...]

21 09, 2017

How to Use Social Listening for Your Nonprofit Brand

By |September 21st, 2017|blog, Development, personal|Comments Off on How to Use Social Listening for Your Nonprofit Brand

By now, you’re steeped in social media, which is an essential ingredient of your digital marketing for your nonprofit. But as with everything in life, you have to get a little deeper into the details. The paramount rule for nonprofit fundraisers is to create and develop relationships with their donors and supporters. As the adage [...]

8 08, 2017

Philanthropy in the Age of Artificial Intelligence

By |August 8th, 2017|blog, Development, personal|Comments Off on Philanthropy in the Age of Artificial Intelligence

Have you been paying any attention at all about artificial intelligence (AI)? Do you think that AI isn't already affecting your life and work? If you think AI is not already very much part of your existence, buddy, think again. If you haven’t heard of the Partnership on AI, you might want to check it [...]